The green economic turning point of the revolutionary Airlite painting

What would your reaction be if we told you that today murals can help our environment? And we are not talking about propaganda murals of course, but actual masterpieces able to filter and clean the air from cars’ pollution.

Believe it or not, we are introducing you to the new world of anti-smog murals.

In 2000 Massimo Bernardoni, future founder together with Antonio Cianci and Arun Jayadev      of the start up called Advanced Materials and of a company with an actual turnover of 3.5 million euros, began studying photosensitive materials capable of being activated with both natural and artificial light.

After years of study and research, he created a revolutionary painting, completely ecological and Eco sustainable, capable ,with the presence of titanium dioxide in its composition,  of eating smog and purifying the air neutralizing pollutants such as oxide and nitrogen dioxide up to 88.8% transforming them into molecules of inert salt.

This transformation not only contributes to the reduction of the amount of solar heat absorbed by buildings saving the Airlite company to 29% on the cost of air conditioning buildings but has also a positive impact on the environment. One square meter of this special paint- 100% natural- is equivalent to one square meter of trees.

For this innovation Airlite has received 43 patents and 27 international awards, and it has been declared by the United Nations as one of the four most efficient and innovative technologies, able to rescue also the crisis of violent wildfires and abusive  deforestation that nowadays are still destroying our planet.

With its own version of the chlorophyll photosynthesis, Airlite has also rapidly entered in the new trends of a few metropolises, taken care by great artists who are actively involved in the urban renovation.

If you have ever been to Rome, you might have visited the beautiful neighborhood of Ostiense, renowned for the many buildings covered in wonderful paintings. The most famous and the biggest masterpiece of the neighborhood is called “Hunting Pollution ”, by Iena Cruz. As  the name suggests, it is made of eco-friendly paint to “hunt” the amount of pollution in the area. Hunting Pollution has been declared as the biggest revolutionary murals in Europe. It represents a tricolored heron (a species in danger) as big as the whole building on which it  is situated. The choice of that particular area was not casual at all. The artist, involved for years in the matter of environmental pollution, wanted to bring back to life once again the neighborhood of Street Art.

Rome is not the center of the “smog-eater murals”. Many artists have gathered all over the world to face the most important challenge of the century, with the project “Art is Art”, launched by an Italian startup called Advanced Materials. The artist Cruz has been openly welcomed again in Milan, with her second monumental mural, “AnthropOceano”, with its magnificent impact. Milan was also the protagonist of the Greenweek in 2019.Thanks to Napapijri’s project that involved great artists like Camilla Falsini, Giorgio Bartocci and Moneyless (aka Teo Pirisi) with their 3 splendid murals.

This year, the Italian Biennial of Street Art, Super Walls, joined the eco-friendly trend with 16 artists both Italian and Internationals, using Veneto as its protagonist. This region sees several masterpieces reaching the 2000 square meters of Airlite, capable of filtering the pollution from more than 156000 vehicles. This chain of murals with the first edition of Super Walls, defined as “invisible woods”, is extended from Padova to Abano Terme. The longest mural in Veneto is by the Crew “La Cremerie” of Rennes.It has 38 meters and it represents the most important symbols of Abano, as for example the dragon of the city’s coat of arms.

How could this revolutionary movement not expand also in the rest of the world?

Nowadays we see 13 “forest cities” as protagonists in the world. In the front row we see Bacau and Romania, which last year presented “Intuitia”, 250 square meters of murals on a 5 floors tall building, by the artist Obie Platon. Following we see Warsaw and Poland, there are the giant flowers with the slogan “Create Together for Tomorrow” by Maciek Polak and Dawid Ryski. Thanks to them, Warsaw today has the equivalent of 720 trees purifying the air. Yet, the most revolutionary city participating in the trend is itself one of the most polluted on the planet: Manila, the capital of the Philippines .  With its 5 masterpieces of 1000 square meters each, the city has become the biggest air depurator existing.

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